I was beginning to experience episodes where I could not remember what I was going to do when I entered a room or I would lose my thought mid-sentence. I started on Advanced Memory Formula, experiencing some difficulty with headaches when I started the product. Apparently, some people experience this due to the type of choline used. Therefore, I started building up my dosage slowly over the course of a month, initially breaking a tablet in two, then slowly increasing the dosage. This worked well for me and my memory seems to be much improved. I’m all in on this product!