Both my partner and I have observed clear and blatant improvement of our memories. We take the Advanced Memory Formula at least once a day. I notice that when I'm searching for a name of a person or place, or keys...whatever, if it doesn't come up within five minutes, I just put the request on mental hold and continue with life as normal. By the next day I will certainly have remembered the desired bit of info and what I find even more interesting is that often I am able to see the path the info has taken, thus allowing me to see more clearly how my mind works. I find this fascinating, and I'd recommend this formula to anyone who is experiencing forgetfulness, even occasionally. I use other Advanced Bionutritionals as well, they've all worked, given time, but the results with this product have been the most remarkable. Thank you!