Always the sceptic, I didn't know what would happen when I started taking the Advanced Memory Formula. In just a short time, I noticed a HUGE difference in my short-term memory. I wasn't losing my keys, forgetting where my phone was all the time. And if I couldn't find something, all I needed to do was stop, take a few moments, think back and remember where that something had been laid down. It's a wonderful thing to use and keep a clear head.