I am 63 years old and prior to taking the supplements, I began noticing a loss in my hearing. I noticed I was missing hushed conversations in my life (work, family, friends). I have been taking the Advanced Hearing Formula for nearly a year now. I now miss few of the hushed conversations. I am "hearing" the results of these supplements and would recommend them. I continue to buy the 6 month supply as I want to give my ears the support they need.